Paid Advertising for Photographers

The speaker, Humberto, explains how to increase profits for a photography studio by using online advertising, specifically on Facebook and Meta. He suggests running targeted ad campaigns with strong offers and using various tools, such as landing pages and phone consults, to generate leads. He also emphasizes the importance of focusing on specific audiences and creating high-quality content to attract clients. Humberto then outlines a strategy that analyzes conversion rates, ad costs, and overall profitability to optimize campaigns and boost revenue. Finally, he encourages interested studios to contact him for personalized consulting and coaching.